We Love So You Think You Can Dance

and we are debating...
which one is better????
Season 3 Leona Lewis' Bleeding Love or Season 6 Jason Derulo's Whatcha Say?

Catch A Good Deal This Weekend

Finally

Its out today.

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Thanks Stephmodo! Lover her blog!

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Enter to win a $30 gift card! Thanks Five Fish!

Turtleneck Inspiration

J. Crew does a lot of things right, but one thing they did especially well this season was turtlenecks! I love the styling ideas. Lots of layering and tons of options..under dresses, under button downs, under jackets..and all not looking like a unshapely, frumpy turtleneck that the cliche has so poorly made it to be.

And I love some of these pieces piece with a Shade Turtleneck (which comes in heather black and oatmeal, and is our item of the week!) underneath it!


Shade Oxford
Shade Sweater Vest with Sash
Shade D-Ring Lounge Vest
Shade Plaid Shirtdress

Well Worth $28

I feel confident to say this is the world's best candle. I know $28 seems like a bit much to spend on a candle but this one is well worth it. It will last you for months and months and the strong "aloha" scent will make your house smell like freshly picked orchids, jasmine and gardenia, entwined with white blossoms. Check it out on anthropologie.com.

Now til Nov 23

Need to get some holiday shopping done early? Take advantage our spend $50, take $10 off, with free shipping!

Shade + J Crew

Check out these cute J Crew bridesmaid dresses with our 3/4 V-Neck Cardis over the top found on the J Crew Facebook Page. Love this color combo!

Maybe You Nocitced?

Our new Poll on the side bar?

We want your thoughts! Tell us what your fav fashion top in our fall collection was..

A Winter Music Pick

If you watched Brothers and Sisters this week or are a fan of Ingrid Michaleson you'll recognize this beautiful winter song. Grap a cup of hot chocolate and check out the darling cartoon video.

Winter Song

Sara Bareilles | MySpace Music Videos

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Check it out for a plaid skirt giveaway and review of a few items! Thanks Or So She Says!

Item of the Week

As it gets colder outside I am loving our turtlenecks, they are in the softest of cottons and the neck height is perfect for layering under dresses, blouses, and caridgans! Check out our heather black and oatmeal color options here!

And check back this week for styling tips and accessories advice!

5 Deserving Women

Just an update on some of our 5 Deserving Women Contest Winners, a few sent us some photos of their cute new outfits! We could resist not posting, we were so happy to see how excited they all were about their wardrobes!

Jill Taula at our Centerville Store trying on one of her new looks! The terry peacoat and denim skirt..

Jill also sent us this amazing photo of, only part, of the stuff they sent to Samoa for Tsunami Disaster Relief. Pretty amazing!

Lexie Robinson in her cute pink Tied Sleeve Top, such a great color on her!

Sarah Lawson in the Ruffle Empire Dress and Yellow Floral Scarf! Love the color combo!

Deal of the Day

Last Daily Deal! Our Waffle Henley is only $20 today! We love this layering piece, so cute with our d-ring vest over it, or layer it under the lounge pant and pullover..or even by itself for cozying up as it gets cold out!

Behind the Scenes

Our Next Style Guide is in the works! It will go live next week...look forward to styling tips on our November 17 New Arrivals !

Deal of the Day

The Pintuck Bow Top, only $25! Down from $36.50, this cute, tunic style top is a must have to get you through those holiday parties!

Kid Art

I love this little girls setup! The Winborg Sisters, Utah Locals, create adorable art for children's rooms, bathrooms, playrooms, and even for adults! Their cute and unique designs are bound to fit in anyones space. Check out all their designs on their blog, Etsy, or Pottery Barn Kids.

Deal of the Day

$28 Boyfriend Cardi!!

We love this cardigan and this deal is not one you should pass up, down from $38.50! Last week's Item of the Week, check out great styling tips, for this easy to throw on, flattering cardi!

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Cute pictures of Leslie from A Room Somewhere in our Turtleneck dress and a giveaway! Thanks Leslie!

JOIN US

Join the FREE team shade rewards program and save 25% off everything through Saturday.

Deal of the Day

Our versatile, all season, denim skirt! Only $29 today, AND TODAY ONLY, down from $42.50!

Daily Deals

Get Excited! This week, Wednesday thru Saturday, catch our Deals of the Day, in stores and online!

Wednesday: $29, Denim Skirt
Thursday: $28, Boyfriend Cardigan
Friday: $25, Pintuck Bow Top
Saturday: $20, Waffle Henley

Our Annie

You probably recognize her face, and soon you will her voice too! Our cute Annie, who has been the face of Shade the past few seasons, just finished recording a three song EP, including the song "Fly Me Away" which will run in the national Amazon Kindle campaign.

Annie collaborated with photographer Angela Kohler, who she met working with Shade, to create the darling video commercial. All of Annie's songs can be previewed and purchased on Amazon, and "Fly Me Away" is free. So check it out! Her quirky, cute, upbeat voice is one of those that stands out and really makes you want to fly away!

New Arrivals

More of our Fall Collection has arrived! Check out the new styles, including our D-Ring Vest, pictured above, our cute crewneck sweater in cucumber and heather gray, and our menswear inspired sweater vest with sash in rosemary green.

Also last day for an additional 20% off markdowns! Shop the new and the old!

Art of the Trench

A trench coat is one of those basics every women should own, its on the list with the simple black dress, a cashmere sweater, and ballet flats. It's just a classic. And although we can't all own a perfect Burberry khaki double breasted one with a tiny bit of plaid lining exposed, its still amazing to look at the Art of the Trench collaboration between The Satorialist, Scott Schuman, and Burberry. Gives us plenty of styling tips and beautiful photography.

Item of the Week

Our Dolman Tunic, a tee shirt with a fashion twist. This cute top has brass snap closures along the shoulder, comes in pink punch, grey, and black, dolman sleeves, and a stretch waistband. So you can throw this on with jeans and not be in the just jeans and tee shirt.

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On this morning's KSL's Studio 5, celebrating our 5th Anniversary, showing new fall arrivals, and Jill Taula, one of our 5 Deserving Women Winners showing off her new wardrobe! Click here to watch the TV segment.

Best Evidence

We asked, they proved it.
The verdict is in, and Shade's 5 Biggest Fans have proved their case!

Carrie Rucker's letter...

I LOVE LOVE LOVE Shade clothing! A previous "non-internet clothing
buyer"...now a junkie! Shade had reinvented my idea of buying clothes
online. For a sunshine girl in southern california... having the best
of the best stores within miles was never a help. I was always on the
brink of a "What Not To Wear" episode! After being inspired by
"stephmodo's blog, I began to hunt around on her advertisers
links...of course I came to Shade, and knew I had found the store that
was made for me! Quality timeless clothing, that could be worn over
and over, mixed and matched at a really amazing deal! Not only were
the items modest (which I love) they were able to fit many age
ranges...which was great (for this 26 year old I was stuck in between
a juniors store and a, shall I say, "mom-ish" style store...and yes,
I'm a a mom :) ) I will be updating my wardrobe monthly thanks to
shade! Thanks agin!

and P.S. I received a wonderful compliment on your "Ruffle Dress in
Raisin" (paired with a pair of copper color flats)! Thanks for making
me feel pretty...and getting me out of those yoga pants on an everyday
basis!


Brighton Walker's pictures and song...

On the First Day of Shopping My Wallet Bought For Me....
1 Shade Shopping Spree
(All the clothes listed below plus 2 sweaters, 4 Shade Maternity Tops, and 2 Shade Swimsuits that are put away for the season in my attic)

On the Second Day of Shopping My Wallet Bought For Me...
2 Shade Bottoms (2 pair of Capris, 2 Skirts)

On the Third Day of Shopping My Wallet Bought For Me....
3 Shade Dresses (Pink, Brown,Blue) and 3 Shade Long Sleeved Shirts (White, Grey, Purple)

On the Fourth Day of Shopping My Wallet Bought For Me...
4 Shade Vests (1 Green, 1 Grey, 2 Cream)

On the Fifth Day of Shopping My Wallet Bought For Me...
5 Empire Waist Shirts (Pink, Green, Black, 2 Cream)

On the Sixth Day of Shopping My Wallet Bought For Me...
6 3/4 Sleeved Shirts (Pink, Cream, 2 Grey, 2 White)

On the Seventh Day of Shopping My Wallet Bought For Me...
7 Shade Tanks (Pink, Red, Black, Grey, 3 White)

On the Eighth Day of Shopping My Wallet Bought For Me...
8 Shade Capsleeves (2 Green, 2 Blue, 2 White, Pink, Black)

On the Ninth Day of Shopping My Wallet Bought For Me...
9 Fun Shade Colored Shirts (Green, Pink, Blue, Cream, Coral, Black, Grey, Purple, Brown)

On the Tenth Day of Shopping My Wallet Bought For Me...
10 White Shade Shirts (2 Capsleeves, 2 Tanks, 3 3/4 Sleeve, 3 Tanks)

My entry is really my pictures- but these are the words and the colors to prove that I really do have all of these Shade clothing items. More then half of my wardrobe is Shade- and I would DIE to add some new stuff to it!! Think, I could probably add an 11 and 12 to my song if I only won the gift card!!

Betti Jo Hirschi's letter and collage...

Last Sunday I was wearing my new Ruffle Empire Dress (in Basil, which
I LOVE!), and I was thinking about how much I love Shade clothes. My
clothing size is on the larger end (14), but gratefully my proportions
are good so I don't *look* large, but it is really hard for me to find
clothes that fit right and don't make me look huge. So when I find
something that works I become insanely loyal.

A few years ago at my cousin's wedding I was introduced to Shade, and
once I tried the cap sleeve tees I was hooked. In the beginning I was
actually an independent Shade rep for a while too, and I loved
introducing Shade to everyone I knew. In those days Shade was just an
amazing undershirt that made other more immodest shirts wearable. But
I loved the fit, and lower (but not TOO low) neckline, and so I began
wearing shades not just as a layer, but alone. I found that the longer
length wasn't just more modest, but it actually was more slimming than
shorter shirts.

Quickly my entire t-shirt shelf started filling up with Shade cap
sleeves in a variety of colors, replacing all my other t-shirts. Then
came the Shade Basic Black which led to more casual dresses, then onto
fashion tops. All of which I've quickly snatched up. (I own at least
one -- but more like five or six -- items from EVERY one of Shade's
Spring/Summer and Fall/Winter collections). When the shorts came out
this past year, I wanted to cry from joy. I had been dying for a pair
of longer, bermuda shorts, but everything in my size was so wide in
the leg that I looked ridiculous. In the past I've had to wear skirts
if I wanted something cooler than jeans (can I just tell you it is
rough to live in the Phoenix heat with no shorts). My Shade shorts fit
AMAZING! They are cut slimmer and look absolutely fabulous. I own two
pairs each of the cobalt and black twill shorts and one pair of the
watermelon skinny bermudas, gray skinny bermudas, and tab denim
shorts. (I tried to get a second pair of the denim ones but my size
was sold out -- I can't wait till next year!) Every pair of shorts I
own is Shade, so this summer I have quite literally worn Shade every
day.

So back to Sunday, when I was feeling so sassy in my cute new Shade
dress, the thought actually crossed my mind that I must be one of
Shade's biggest fans, which is why I had to laugh when i check my
email on Monday morning and saw this contest. I knew I had to enter,
not so much for the gift card (although that would be nice), but
mainly because I really believe I am Shade's biggest fan.

I had been wracking my brain since then trying to figure out how to
prove it. First I thought about piling up all my shade stuff and then
taking a picture, but I didn't think that was very exciting. My
husband suggested I put on all my Shade clothes at once (like Joey on
Friends) and take a picture. I had to agree that would be pretty
funny, but as I started counting all my Shade stuff I knew that would
be impossible. So I was back to the picture idea, and I DID start
making that pile, but then I realized that I would basically have to
unpack my entire closet, and I just couldn't bring myself to do it
because I really didn't want to have to put it all back away LOL!
Then I thought I could take a picture of my closet, but it's not very
photogenic.

After I had pretty much given up, I suddenly thought, well if I am
truly Shade's biggest fan than I should have hundreds of pictures
ALREADY to prove it. I've been through my recent family photos, and
made a collage of some of my favorite pics, and yes, I'm wearing Shade
in every one of them! I have tons more photos that wouldn't fit on the
page, but I think you get the point: I LOVE SHADE!

Monica Rock's Letter...

Shellie Hoyt's acrostic poem and photo...

I have a problem--I think it's called obsession. I absolutely love Shade Clothing.

I not only wear some piece of Shade most days of the week, I am constantly buying in other sizes for family and friends!

And although some might think this is a guilty pleasure of mine, I don't feel guilty when I buy and wear Shade. I feel comfortable, beautiful, trendy, and most importantly, modest. You see, I have a little girl who watches me everyday, taking in those things I say, do, and wear. And I hope that by choosing to wear modest, beautiful clothing, I can help my young daughter learn how to love and respect her own body.

Here is a tribute I wrote for you all at Shade! :) I hope you enjoy it as much as I enjoy wearing your beautiful clothing and being a part of the Shade community.

Style like no other clothing line
Happiness is the day I found Shade
A compliment a day on my Shade pieces
Deals, deals, deals!
Example of modesty to my young daughter
Covers where I need it
Layer it up
Outer beauty accentuates inner beauty
Tones for all skin types
High quality
In fashion now
New pieces for every season
Growing company

Thank you for providing this company for people like me--you are so appreciated!


Thanks, from Shade, to everyone who entered! We had some great evidence all around!

A SALE

Shop fast, items are selling out, sale ends Tuesday!

Piper and Chloe Holiday Showcase

This weekend head to Farmington for some of the cutest of art, craft, home accessories, decor, clothing, and accessories of Utah's local market. Here are a few of the vendors that you'll be able to catch there. For all the info visit the the Piper and Chloe blog.

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Thanks for the Drape Cardigan Review!

BOYFRIEND CARDIGAN

This week's item of the week is fall's newest addition, our Boyfriend Cardigan. This cozy, comfy, and flattering cardi is the perfect piece to throw over any basic. Priced at $38.50 and versatile for fall, winter or spring, it may be one of our most wearable pieces! Here are some ideas on how to wear it...

Scoop neck 3/4 sleeve roll up cuff top in purple from Shade, $21.50
Sweater knit hat in brown from Old Navy, $9.50
Chunky knit scarf in gray from Gap, $24.50
Mid calf grey, even vegan friendly, gray flat boots from ModCloth, $74.99
Dark bootcut jeans from Forever 21, $27.80

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One of Nie's Nie's Fav Things. Thanks Stephanie!

Office Style

Everyone at the Shade Corporate Office showed up in some really cute Shade outfits...

Item of the Week

Our newest addition to the fall collection, and most coveted around the office, the striped boyfriend cardigan...

Last Day

Check out all our skirts here, and get some styling tips here.

Sale ends tonight (Monday) at midnight!