Shade's Head Designer, Lyndsay, shares Fall 2009 Style Inspirations

A couple of weeks ago I landed in NYC eager to start my search for Fall 2010 design inspirations. As I walked the streets of Soho one evening during “Fashion’s Night Out”, a new event that the city of New York has established in order to boost the economy, I found that all I could focus on was all the amazing individual style that each person portrayed. This inspired me to really reflect on my own personal style….What was I going to embrace for this up-coming season? Here are a few things that I am really excited about:

One dreaded word….LEGGINGS. These can be your best friend, or your worst enemy. An understated pair of simple black leggings is a wardrobe staple. I found a great pair at my favorite store, Uniqlo. I opted for a sleek, simple pair with a row of small black buttons at the ankle. My favorite look is to pair these with a blazer, boyfriend tee, and a nice pair of flats. Here is another great option from American Apparel...

WHIMSICAL JEWELRY. I am really into anything vintage or vintage-inspired right now, especially when it comes to jewelry. I am also seeing a lot of pieces that evoke a sense of child-like fantasy. I recently came across Cosmic Firefly, a collection that is super cute and affordable on Etsy.

BLAZERS. I cannot get enough of this season’s blazer jacket. I am loving the over-sized, boxy silhouette with the rolled up sleeve. It is so versatile, I love this one below from Urban Outfitters. Wear with a t-shirt and jeans for a casual look, or dress it up with a great accessory, like a watercolor floral or sleek sequined scarf.

Speaking of sequins…..this brings me to my most favorite, this amazing SEQUINED VEST that I recently purchased from H&M. Here’s another example of a fabulous key piece that can instantly update your wardrobe. Below is a similar one by Derek Lam.

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Cardigan Empire included us in their Modesty Week, with a review, styling tips and giveaway for 3/4 sleeve scoop neck tee... thanks Cardigan Empire!

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Thanks for the great reviews! "Their clothes are good quality, affordable, stylish, and modest!" quoted from the Blissfully Domestic!
Click over to win the giveaway...

Item of the Week

Our denim skirt just became available last week online and in stores and we are LOVING it! It's classic straight silhouette and adjustable slit with snap closure makes it comfortable and versatile with any look. And the denim dark wash keeps it at the front of your closet year round. Check back later this week for ideas on what to pair with it!

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Box Pleat top giveaway...click over to Steals and Deals, ends October 3. Thanks Steals and Deals!

Style Guide

This fall we have some of the most stylish pieces we have ever had. We are loving mixing and matching them with tons of different skirts, pants, jackets, sweaters, vests, and tops. We asked four, of our many, favorite bloggers to integrate some of our pieces into their wardrobes. Check out which style matches yours best...

Amy's Looks:
1. Shade box pleat top with a vintage blazer, black narrow jeans, and vintage heels
2. Shade plaid tunic layered under a navy jumper, black leggings, and oxford heels
3. Shade v-neck boyfriend tee with a plaid blazer, thick brown belt, and skinny jeans

Check out Amy's darling blog which showcases her stylish house and adorable kids.

Stacey's Looks:
1. Shade's printed navy and white cap top, black nylon zip up jacket, and navy high waisted pencil skirt
2. Shade v-neck boyfriend tee in rasberry, Shade denim skirt, with a grey cardigan layered over and black heels
3. Shade ruffle empire dress in rosemary with a cream printed cardigan layered , brown belt, and brown heels

Visit Stacey's cute blog for great restaurant ideas, fashion tips, and photography.

Caitlin's Looks:
1. Black Shade scoop neck 3/4 sleeve with roll up sleeve, Shade 3/4 sleeve cardigan in pewter, gold skinny belt tied in knot paired with dark denim and suede ballet flats
2. Shade draped cardigan in blossom, Shade cream cap sleeve, with yellow printed straight skirt, ballet flats, boggled necklace, and gold skinny belt
3. Shade interlock black dress, with black and white waist tie, large stone yellow necklace, and bow tie ballet flats

Go to Caitlin's, CC interior design blog, for the most creative and chic ideas on how to reinvent your house for an affordable cost.

Elaine's looks:
1. Shade white 3/4 sleeve scoopneck top with roll-up sleeve, Shade 3/4 sleeve cardi in orchid, vintage boyfriend blazer, grey skinny jeans, and black peep toe heels
2. Shade printed cap sleeve, with Spring 09 Shade white tulip skirt, denim jacket, yellow waist tie, and lace up oxford heels
3. Shade printed cami, Shade 3/4 sleeve cardi in pewter, with black skinny jeans and lace up boots

Click over to Elaine's blog, Clothed Much, for the best featuring latest fashion trends, cute styling ideas, and amazing vintage finds.../span>

And also check out the shoot on our online styleguide...

For A Warm Fall Day

I love this look from the Satorialist, taken in Milan. I think the simplicity here is so classy and elegant. Would be very wearable with ballet flats instead of heels too...

Back to Backpacks

I realize backpack shopping season is well over but last night I had a backpack emergency. A friend in New York needed 25 children backpacks TODAY for her bosses daughter's birthday party. Luckily I have three sisters with kids who tend to find cute stuff for them. I found all these adorable backpacks online and couldn't help sharing...

From Skip Hop, their Zoo Packs Collection

Dante Beatrix animal packs, these cute designers out of New York have the most adorable collection on bags...

Bla Bla, featured on Cool Mom Picks recently for their new line of dolls, has the softest knit collections of backpacks, toys, clothing and accessories for kids...

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Everyone is loving our drape cardigans, including Liz from Say Yes to Hoboken. Check out her review on the versatile sweater...

London Calling

Bryant Park has closed the tents as New York Fashion Week ended and this week everyone's eyes have gone to London. The shows started last Saturday (even with the Postal Strike) and there have been some amazing shows, especially some new designers. Check out Style.com for the latest...Next Stop..Milan Fashion Week.

I spotted this gorgeous shots from the beautiful Charles Anaste show via Garance Dore...

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Sarah Mae, from Like A Warm Cup of Coffee is attending the Type A Mom Conference in Shade! She has styled the Interlock Dress, Drape Cardigan, and Plaid Tunic in cute stylish ways for her trip to the conference in North Carolina. Check out her post and get Type A Mom Conference updates with her tweets..

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Shopping with Cents review and Interlock Dress giveaway... click over and win yours now!

Friends and Family Sale

Thanks for supporting our blog... Click on the invite to print your coupon, happy shopping!

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Thanks Coterie! Great review on our Interlock Dress..

Happy 5 Years From Chelsea

I still can’t believe Shade has been in business 5 years. I really wouldn’t believe it if it weren’t for the new assortment of lines on my face and grays in my hair. The beginning seems like it was just yesterday. Using my Christmas closet as our “warehouse", printing and packing orders til 4 in the morning, strangers knocking on my door looking for “those really long shirts” -- all a part of the fond memories I have of the early days of Shade. I had no clue where (or if) it would be in 5 years but thanks to all of you, family, friends and the amazing employees at Shade, we are still here and have accomplished more than I ever dreamed. Here is to makeup, my hair stylist and another amazing 5 years!!
Chelsea Rippy
Founder

New Online

Our floral Scarves in yellow color way and black and white color way, so cute to throw over any top...

Buy and Give

I have to say, I can easily fall in love with any flat strappy sandal, but Sseko Designs, said like "say-co", are for a great cause, so I really can't resist. Sseko is a not-just-for-profit business that enables women in Uganda to make money towards university educations. These would be so cute for bridesmaids, as featured on Design Mom, or summer casual with cuffed jeans and one of our layering basics...

Check out these adorable designs...

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A great 3/4 sleeve cardigan review and Anniversary wishes! Thanks No Biggie!

Best of the Emmys

This years Emmy's seemed to be about understatements and simplicity, but we still had some favorite gowns...

Mila Kunis in Monique Lhuiller

Debra Messing in Michael Kors

Ginnifer Goodwin in YSL

Leighton Meester in Bottega Veneta

Cougar Tee Shirt Giveaway Winner!

The winner is Katie...who said...
"Woot!!! GO COUGARS! As a Cougar myself, I have to say the shirts are awesome :)"


Congrats Katie, email me (ali@shadeclothing.com) your address and we will send you your tee shirt!

Thanks to everyone who posted! Good luck next game Cougs!

Item of the Week

We are so excited for our new Long Sleeve Oxford! With vertical stripes and available in three different color ways, its the perfect feminine take on a menswear classic. Now available online and in stores.

HAPPY DAY

This Week is Shade's 5th Anniversary! More to come on this...

For now, Happy 5 Years!

Cheer on the Cougs Giveaway!

The Cougars are playing Florida State tomorrow night and we are getting ready to cheer them on!
Shade will be at the tailgate party from 3-5pm with a bulls-eye of giveaways..including these tee shirts the cheer squad is sporting! So Come and win a prize..

Good luck Cougs!

And another giveaway...Comment below today and enter to win a Cougs Tee...

coconut butter cookies

i love, love, love these cookies. they are little buttery bites of delight. i suggest you make them. and make them soon. your mouths and taste buds and friends and neighbors will thank you.

1 pkg. (14 oz.) sweetened, shredded coconut
1 cup sugar
1/2 teaspoon salt
1/4 teaspoon baking powder
1/2 cup chilled, unsalted butter, cut into pieces
1 large egg
1 teaspoon vanilla extract
1 1/2 cups flour (i used 1/2 cup of wheat and the rest white)

preheat oven to 350°. set aside 2 loosely packed cups of coconut on a plate. Place remaining coconut in food processor along with sugar, salt, and baking powder; process until finely ground. add butter, and process just until no lumps remain. add egg and vanilla; process just until smooth. add flour; pulse until a crumbly dough begins to form, scraping sides of bowl as needed (do not over-mix).

roll into balls, coating with coconut. (that didn't work well for me so i threw most of the coconut back in the bowl and mixed it around with my hands till it was pretty evenly dispersed.)

bake until lightly golden, 20-25 minutes. (i checked them at 15 - and i think that was plenty of time) cool on baking sheets 1-2 minutes before transferring to a wire rack to cool completely.

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Click over and enter to win a draped cardigan, thanks Uber Chic for Cheap!

Plaid Tunic

Our item of the week, the Plaid tunic, is one of those pieces that can be worn a million different ways, alone, with a cardigan over it, belted, with jeans, with leggings, with a vest, or with a long sleeve underneath when the temperatures drop. Featured below are some ideas on how to style with leggings...

Forever 21 Plain leggings in grey, $5.80: the grey color really compliments the tones in the tunic with out being overly matchy.
Target Mossimo flat brown riding boots, $34.99: a knee high ridding boot is perfect for leggings and a tunic, it will flatter the leg and the color will be beautiful with the shades in the tunic.
Topshop brown satchel bag, $60.00: I love this washed leather! I think this bag is a great investment and of course looks great with the plaid tunic.
Modcloth brown braided belt, $29.99: a thick belt will give you a waist, I love that it is braided, even though it was a thing of the 90's, it is back and works perfectly for this look!
Urban Outfitters chain and pearl necklace, $24.99 and Urban Outfitters Goldmine ring, $24.00: a little bit of pearls and gold coming thru from under the mandarin collar on the tunic will add just enough femininity to the plaid tunic, and I love the gold mine ring, its big enough to make a statement but not overpowering.

"How To"... The Boyfriend Tee

Four Shade Staffers showed up in the v-neck boyfriend tee today! We couldn't help but to catch it on camera. Each girl in different colors and all styled a little differently, each one shows her personality thru the basic tee. Check out Caroline, Dora, Jamie, and Mitzi:

Our Shade Boyfriend Tee Staffers with Chelsea Rippy, Shade Owner...

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Interlock Dress Giveaway!
Thanks Swampbrat!

One Day Sale

Don't forget to click over to facebook and enter to win a gift card!

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For draped cardigan review, styling tips, and give a way!
Thanks A Room Somewhere!

Item of the Week

Our new, perfect for early fall, Plaid Tunic for only $32.50...Great on its own with jeans but check back later this week for more innovative ideas on how to wear it...

New York Fashion Week

New York Fashion Week is underway and we are watching closely to catch the best for Spring 2010. Some of our favorite bloggers, tweeters, and facebook friends are keeping us updated by the minute on shows, events, celebs, and presentations. Here are some of our favorite websites/blogs to catch reviews and pictures...

fashionista

The Interlock Dress

Some new Fall items launched this past week and one of our favorite pieces is the Interlock Dress. This is the ultimate versatile dress which can be worn countless ways. Dressed up with jewelry, dressed professionally with a belt, and dressed down with a scarf. Check out some accessories we found that work with it below...

Alloy Gold Bangles..$14.90, Nordstrom Yellow braided belt...$15.90 on sale, Delias brown hobo bag...$44.50, ModCloth red and silver burnt out scarf...$24.99, Urban Outfitters silver ballet flat...$28.00

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Click on over, read our amazing review, and enter to win a $25 gift card, $50 worth of products of your choice, and a signature cap sleeve.

Utah Valley Women's Expo

This weekend we will be having a yard sale at the Utah Valley Women's Expo. Everything will be under $7, including swim, shorts, tanks and tees, so come catch some great deals!

Friday and Saturday September 11&12
11am -8pm
Utah Valley University's Mckay Events Center's Lawn

Cardigan styling ideas

Fall is coming and what better item to add to your wardrobe than a cardigan. I live in them and am always anxious to add a new one to my collection. We pulled together a couple of Shade friends, added some fun accessories and put together a few outfits using our drape front cardigan & 3/4 sleeve v-neck cardigan.

If you're a Shade fan, live in Utah and would be interested in helping us out with some of these how-to-wear shoots, let us know. We'd love to feature some of our amazing customers and show a variety of styles in the future. Please send us some photos of how you wear Shade - get creative, show us your accessories and tell us why you'd like to participate. Send all photos to swinzeler@shadeclothing.com.

Free shipping & 20% off extended

Welcome back from the holiday weekend! We've extended the Labor Day sale for 1 more day. Save 20% off select Fall styles and get free standard shipping on all orders through the end of today. Happy shopping!

Holiday weekend...

It's the last holiday weekend of summer and that means it's time to pack your bags and head out of town. Here's to a fun, relaxing holiday, wherever you may be headed.

Kate Spade Clothing Line

How many of you love Kate Spade - fabulous bags, incredible accessories and fun colors? Kate Spade introduced their new clothing line this Fall. We just love what they have to offer...even if prices are a little steep for our budgets. There are certainly pieces that will be inspiring some of my Fall selections. Check out a few of our favs...

Don't forget our Labor Day sale - free shipping on all orders and 20% off select Fall styles.

Labor Day Sale Starts Today!

Ahh Labor Day is here again and its that time of year to kick off the fall season. Now what better way to do that than to freshen up your warddrobe by picking up some cute, new styles at Shade! We've decided to honor the holiday and our customers by having a Labor Day sale, so be sure to check it out. The sale starts today, Wednesday, and goes through Monday, Sept 7. 20% off select Fall styles at stores and online and free standard ground shipping on all orders (no minimum purchase.)

Wishing you a happy Labor Day and also happy shopping! From yours truly, Shade Clothing.

ShadeClothing.com

Kindlicious by Angela Kohler

Remember our model Annie, who we interviewed on the blog, from our Fall 09 shoot? Check out her and our photographer Angela Kohler and the video they made. It is such an adorable little video, follow the link below and while your there make sure to vote for them!

Kindlicious by Angela Kohler
A stop-motion journey through one girl's Kindle experience.

http://www.amazon.com/gp/video-contest/YourAmazonAdContest?ie=UTF8&sID=m3DAG95TAI1GTS&s=30&t=B2FFEE03D3868005566B1C441E96C92B575F9181&r=5