Featured in Good Housekeeping

We would like to say "Thank you!" to Good Housekeeping for featuring us in their August 09' issue. We knew the peplum jacket would be a hit and it sure has been! Our customers loved it as much as Good Housekeeping, so unfortunately, it's sold out.

Here's what they had to say in the about our peplum jacket:

White Hot

"Crisp, classic, and quick-changable, these snowy jeans are poised to become your signature staple. Fancy 'em up with a tailored blazer, like this wilt-proof peplum jacket, or make it casual with a grab-and-go tee."

Be sure to check out our website for other fun layering pieces like this one @ ShadeClothing.com!

Exclusive shopping invite for our Team Shade Premier Customers

Exclusive invitation for our Premier Customers! Come and shop the warehouse sale before everyone else, today (July 30th) from 4 pm to 6 pm! This is just one of the many benefits of being a Team Shade Premier Customer. Check it out and join today, happy shopping!
* must present your cap card for entry

Poll Wednesday - getting to know our customer!

Thanks for all your input on the last poll about the colors you liked the best, our design team will be excited to have that information directly from our customers! This month I am also focusing on you, our loyal customers and fans. I would really like to get to know you and what you are interested in... therefore, I have created a few different polls to possibly get a feel and sneak peak in to your life and the things you love. So please take the time, if you have it, and let me know by voting on the polls listed on the side bar of the blog. As always, wishing you a great day!

What kind of music do you listen to most often?

Top 40, country, indie, rock, hip-hop, pop, 80's, alternative or classical

What age group do you belong to?

13 to 17, 18 to 24, 25 to 35, 36 to 45, 46 to 59 and 60 to 70 +

Out of the categories below, what type of blogs are you following or currently enjoy reading?

"Mommy" blogs, food blogs, shopping/fashion blogs, design/decorating blogs, political blogs or personal blogs

Which of these is your favorite past time or activity you would like to do when you get some time to yourself?

Reading or writing, excersing or running, blogging or browsing the web, going out with friends or family, cooking or eating, watching tv or taking a nap, shopping or running errands, scrapbooking or crafting, photography or home decorating.

What kinds of information would you be most interested in seeing from Shade on social sites, such as the Blog, Facebook or Twitter?

New products and product reviews, behind the scenes and office style, Shade events and news, exclusive sales and current promotions, customer service tips and questions, current fashion trends and advice, a how to wear for shade products, Shade downloads and pictures, random finds and other blogs we love, or last a

day to day peek into the life at the Shade stores.

ShadeClothing.com

Behind the scenes on our fall 09 shoot!

A couple weeks ago we shot our fall catalog up in Midway, Utah at this "picture perfect" little farm. It was a blast getting to work with all the farm animals, we had a great time and the shoot turned out to be an amazing success! We are extremely excited for our new fall line and are sure you will love it as much as we do. Here are some fun behind the scenes photos I took of the farm and crew. Also this week, I will be posting an exclusive interview with one of our models. Enjoy!

Loved these milk cows!

Carly, one of our models, feeding the cows.

Hair & make up working on the rest of us at the shoot...

Chelsea still hard at work, even on set!

Gia, our amazing make up artist.

I just loved this cool little "thing" on the farm and had to take a picture.

Pepe trying to get the lighting just right...

Kenneth, our hair artist, touching up the model's hair in between shots.

Also helping with the lighting, a man of many talents, thanks Kenneth!

We all loved playing with these tiny puppies on the farm!

Ahhh just loved these puppies.. I couldnt get enough!

This is Tuesday.. the cutest calf on the farm!

What a beautiful horse... what else can I say.

Angela Kohler, our photographer, hard at work, she's amazing!

Anne, one of our models, in the antique shop, isn't she just adorable!

I really wanted these cowboy boots, can you blame me?

Last shot of the day..."Its a wrap!"

A big thanks to the crew for flying out here and doing such an amazing job on the shoot, can't wait for the fall line!

ShadeClothing.com

A Shade Warehouse Sale!

Good News! We know how much everyone loves Shade's half yearly sales so, along the same lines as the half yearly sale, we have decided to do a warehouse sale for you! Come and save tons of money and get amazing deals on Shade products. It will be located at our warehouse in Pleasant Grove, Friday July 31st - August 1st. There will be items for $5, $7 and $10- $5 – tees, tanks, fashion tops, swim bottoms $7 – shorts, capris, skirts $8 – Bright Side graphic tees $10 – dresses, swim tops.
Hours of the sale are Friday, July 31st, 9 am – 7 pm & Saturday, August 1st, 9 am – 3 pm. Trust me, you don't want to miss this!
Find us at: 864 S. 490 W. (behind Kangaroo Zoo) Pleasant Grove, UT 84062 Tell all your friends and family and we'll see you on Friday!

ShadeClothing.com

Pioneer Day

Today is the 24th of July and here in Utah, it's a great excuse for another holiday... it's Pioneer Day! Pioneer day is a state holiday that celebrates the first pioneers who crossed the plains and mountains and settled the Salt Lake Valley. For us Utahn's, it's a holiday similar to the 4th of July, filled with parades, fun family activities and fireworks!
Shade Clothing will be honoring this day as well and will not be in the office working today, but out enjoying the holiday. We hope you are doing the same and have a safe and happy Pioneer Day!

ShadeClothing.com

Essential Looks For Fall 2009

Here's a sneak peak from our designer, Lyndsay, on our upcoming looks and feel of the Shade 09 fall collection! Also, next week I am planning to give you a sneak peak in to our photoshoot a few weeks back and all the behind the scenes fun! Be excited for the Fall 09 collection, I know I am!

Essential Looks For Fall 2009

By: Lyndsay Galbraith, Senior Apparel Designer .

Shirt Dresses: Its so nice to see the dress make such a huge comeback this year! For fall and winter the waist has returned. We have updated our shirt dress with a drawstring at the waist. You will find this style in a great neutral plaid that can be a great canvas for brightly-colored, fun accessories.

Plaid: Plaid is everywhere……Skirts, shirts, and tunics.

Military Details: Brass buttons and snaps. Tabbed details. Pea coats.

Boyfriend-inspired silhouettes: Time to raid your guy’s closet. We are seeing lots of oversized styles, from v-neck t-shirts to baggy denim. Keep your eye out for our version of the v-neck boyfriend tee. We have selected a super-soft, washed cotton for our new t-shirt. We have also added a fun contrast chain-stitch at the shoulder and neck binding.

Winter Florals: Floral prints aren’t just for summer anymore. We are seeing a lot of florals in nice, subdued color combinations.

Cardigans: Absolutely essential for the ever so popular layered look. Layer your cardigan over our great button-down oxford. We are offering a number of new silhouettes including our new boy-friend inspired cardigan. This sweater will be offered in a multi-stripe, and will be great dressed-up or down.

HOT HOT HOT !

Don't miss the Shade HOT HOT HOT sale! Starting today through July 28th, at stores and online, buy any 2 items and get 1 free... now that's what we call HOT!

ShadeClothing.com

Arizona Shade store is moving to Gilbert!

We’re saying goodbye to the Chandler mall and moving our Arizona store to San Tan Village in Gilbert. The Chandler store closes July 25th and the new store in Gilbert will open on Thursday, July 30th (located at San Tan between Fresh Produce and Walking Company).

We have loved introducing Shade to so many new customers in Arizona and hope you’ll all follow us to the new location. The summer clearance sale is going on now - so come to Gilbert, see the new store, meet our fabulous staff and find amazing deals on the Shade product you know and love. See you soon in Gilbert.

ShadeClothing.com

and the winner is.... Heidi Jo!!

Congratulations to Heidi Jo.. you have won the swimsuit giveaway! Heidi said, " okay, i just got my first shade suit, and although i'm two months post baby delivery, i am enjoying it as much as a girl can:0)

i love the style advice, and different ways to wear your items. also, i'd love it if we could offer suggestions of pieces we'd really like or textures or colors. ie. i've always loved it when your tops (the simple ones) come in heathered options!"  Heidi, please email me, all your contact info,  at kim@shadeclothing.com, so I can get your new swimsuit out to you asap! 

A big thanks to everyone else who entered the giveaway and for all your awesome comments and compliments! We're glad you're following us on Facebook and hopefully you'll join us as well on Twitter, if you haven't already! Stay tuned for more giveaways.. and have a wonderful week! Happy Monday Everyone :)

ShadeClothing.com

July playlist

Here are some songs that have helped me get through my recent move to a condo I just bought, and our busy work season. I hope they make you happy and maybe get a dance move or two to come out!

FALL09-me

Poll Day Wednesday

pSo.. here we are again.. poll day Wednesday! Last week, I asked about the blog and here's what we found out. 51% of you love it and read it all the time, and I would like to say thank you! We are so glad you like the blog and are visiting us here each week! I can promise you, there will be a lot more fun things to come your way here on the Shade blog... just you wait!

Today our design team would like to hear a little about your color preferences. Of the following swatches, what two colors would you like in a cap sleeve for the summer?

Color Choices: Shell (light pink), Coral, Daffodil, Chartreuse, Cancun, Pansy

Swimsuit Giveaway!

The monthly giveaway is here again and since we’re well on our way into summer, we’re giving away a swimsuit. Whether you’re heading to a family reunion, summer beach get-away or tanning in your backyard, who doesn’t enjoy the chance to have a fun, new swimsuit.

You can enter up to 3 times during the contest.

• Leave your name and tell us what you like to see more of on the blog
• For a second entry become a fan on facebook and leave a NEW comment with your first name that says you became a fan
• For a third entry become a follower on twitter and leave a NEW comment with your first name that say you became a follower

You have until midnight on July 19th to enter to win.

ShadeClothing.com

Come "tweet" with us on Twitter!

Alright ladies, here's the scoop .. we are finally up and runnin on Twitter! Come check us out this week and follow us on all the exciting things happening on our fall photoshoot 09. We take off today to begin the photoshoot madness, and we're excited about it! I'll be updating both our Twitter and Facebook accounts with behind the scenes photo's and daily updates! So if you're not a fan yet on Facebook or following us on Twitter, now's the time to jump on and get in on the fun things happening at Shade this week!

ShadeClothing.com

Store update, the District!

The somewhat hidden little Shade Store in South Jordan’s District is the perfect spot to find great deals in a small boutique atmosphere. Here you’ll find the amazing staff that makes up this small 1500 sq foot space. Each associate here is willing and able to help you find exactly what you’re looking for. Even though it’s a small space, it’s out of the way location creates lots of product to choose from. The shopping, restaurants and amazing movie theater add to the fun romantic feel that the district holds.

Amanda the Manager and Camille the Assistant Manager along with Kylie, Tiffany, Rachelle and Bree are one of the smiling faces you’ll see when you arrive. This team has style, spunk and knows our products inside and out. Without a doubt you will find what you’re in search of, in fact the only problem may be that you find more than that. This team is always full of energy and great advice. Their love for Shade and hip modest clothing shows. So don’t waste another second, come in and see us, our address is 11531 South Main District Drive Suite 1200 just East of Bangerter highway. Hope to see you soon!!

ShadeClothing.com

Bye, bye Girly

We’re bidding a fond farewell to our Girly line and are marking the occasion with a great sale. All Girly products are $8.99 and under, so now is the perfect time to stock up on the favorites for the little girls in your life. Camis, baby tees, polo dresses and puckered tees are available in a variety of fun, summer colors. Help us say goodbye and get em’ now, before they’re all gone.

ShadeClothing.com

A little fun fashion advice!

Pulling Off The Oversized Look

A popular trend we are seeing a lot right now is oversized clothing. Celebrities are often photographed in their baggy t-shirts, boyfriend jeans or slouchy dresses. While this style is incredibly comfortable, it can sometimes feel a little too masculine and frumpy. If you are like me, you appreciate the look but would still rather look more like a woman than like a man. A way to add a little shape to the silhouette would be wearing a white oversized shirt with a more tailored jean—for example, a straight matchstick or skinny jean—in a dark wash. Cuffing just the bottom of the jean is a fun way to add contrast and show off your favorite flat summer sandals.

A surefire way to remind everyone that you are in fact female while pulling off this look is by adding colorful accessories. Wrap a skinny belt around your natural waist to accentuate your (or create the illusion of) curves. The great thing about the combination of a belt and an oversized top or dress is that you can create that coveted hourglass figure regardless of whether God blessed you with it or not. A narrow bangle bracelet and large ring in contrasting colors add pop to an otherwise neutral palette.

How you style your hair can also affect the outcome of the look. Wavy hair with a braid along the hairline adds a touch of effortlessness femininity to the ensemble. Another option to keep with the masculinity is to pull your hair back in a low bun with a thin headband in front to mimic the clean lines of the belt and bracelet.

Belts are a necessity for every woman’s wardrobe. If you don’t have one, you need to get one. If you can’t buy one, make one. I know you’ve been in a jam before and said to yourself, “Ugh, I wish I had a belt right now.” I know you are nodding your head in agreement right now, don’t deny it. So what are you waiting for? Keep your eye on sales and pick up a belt if you ever see it on sale. If you are having a hard time finding a belt to accessorize a certain outfit, make one. Just get some narrow ribbon and go to town. It would probably be a little tacky to just tie some ribbon with a big bow, so one option is to wrap the ribbon around your waist and use an old pin to cover the overlap. You know those old brooches your grandma gave you? Or those gaudy pins that you have always wanted to put on your jacket or blouse but have been too afraid to wear? Now you have the perfect use for them.

With a few tweaks here and there, you can wear any trend. And of course, add shade basics to the outfit to make it modest and comfortable! Find a style that you like and make it your own.

ShadeClothing.com

Swim giveaway!

Welcome Back Everyone from a great 4th of July weekend! I hope you all had a great time and a much needed break, I m sure. I know I did, but I am back at Shade, with a busy couple of weeks ahead of us and some really fun stuff happening, I can't wait to let you in on it all throughout the week! To kick off this week right, be sure to check us out on vanillajoy.com to enter to win a swimsuit today! Thanks Vanilla Joy for being a loyal Shade Fan!

In honor of Independence Day...

Have a Happy 4th of July!
Wishing you a great weekend, be safe and we'll see you back here on Monday! Don't forget to take advantage of the Star Spangled Shade Sale, ending on Sunday.

ShadeClothing.com

Recipes by CK: Peanut Butter and Jelly Bars

It's pretty much 4th of July weekend already and I don't know about you, but I plan to eat and BBQ and relax and dance to Michael Jackson all weekend long with my family. I was thinking what I could make my family this weekend, and this is the perfect treat for adults and kids. It's a serious explosion of peanut butter and that bit of jam hits the salty/sweet spot.

1 cup butter, softened, plus more for preparing pan
3 cups all-purpose flour, plus more for preparing pan
1 & 1/2 cups granulated sugar
2 large eggs
2 & 1/2 cups smooth peanut butter
1 & 1/2 teaspoons salt
1 teaspoon baking powder
1 teaspoon vanilla extract
1 & 1/2 cups strawberry jam (or other flavor)
1 cup salted peanuts, roughly chopped


Preheat oven to 350°. Butter a 9x 13 baking pan. Line bottom with parchment paper. Butter the parchment and dust with flour, tapping out the excess.

Beat butter and sugar together on medium speed of an electric mixer. Mix for about 2 minutes, until fluffy. Add eggs and peanut butter, and beat about 2 minutes or until combined.

In a separate bowl, whisk together flour, salt, and baking powder. Add to butter mixture and beat on low speed until combined. Add vanilla and mix.

Transfer two-thirds of dough to pan and spread evenly. Spread jam on top of dough. Crumble remaining dough on top of jam. Sprinkle with peanuts. (I omit peanuts and don't use all of the rest for the topping. I like a little more jam to peanut butter ratio.)

Bake for 45-60 minutes, or until golden. Rotate pan half-way through baking. Tent loosely with foil if bars are getting too dark.

Cool on a wire rack. Run a knife around the edges to loosen. Refrigerate 1-2 hours. Cut into bars and store in an airtight container at room temperature.

Makes about 3 dozen bars.

(From the Martha Stewart's Cookies cookbook.)

Poll Wednedsay

Ahh how everyone loves a zip hoodie! Looks like it came in first place on our latest poll, I actually should say, it pretty much kicked the rest out of the water at 65%! Trying to stay a float after it, was the pull over hoodie at 26% and coming in last was the crew neck sweater at 11%. I doubt that any of you are surprised by this, I know I'm not, honestly there is nothing like coming home after a long busy day, throwin' on your favorite hoodie, and curling up on the couch or wherever your favorite spot may be and finishing off the day in comfort, am I right?!
This week I am curious to know a few things about the blog... are you loving the Shade blog? Do you follow us everyday? Are you a facebook fan? Last, would you like to see us on twitter as well? Let me know your thoughts and have a great day!

ShadeClothing.com